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HOOK THEM UP: Tips to Turn Your Holiday-Only Salon Clients to Regulars


You know them very well. They are the type of clients who only come into your salon doors during the holidays or whenever there’s a big party coming or if they’re expecting

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Make The Most Out of Online Reviews


Honestly, do you even bother visiting online review sites and looking for comments about your business? Well, with today’s technology-driven environment, what people say online do matter and depending on the quality

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10 Reasons Why Stylists Should Use Professional Products


Before you were a stylist, you were first a client, right? Just think about those times when you’ve asked for a professional or someone you trust to recommend a product to you.

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HIRE A STYLIST: 3 Steps To Creating Your Salon Dream Team


Being an employee at a salon can be hard, but imagine how much more difficult it is finding someone to work for your salon. No wonder salon owners and managers are constantly

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The Smart Stylist’s Way to Increase Salon Prices


No matter how much you try to avoid it, time will come when would eventually have to raise the prices for your services. However, a lot of stylists and business owners dread

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5 Rules of Battle to Eliminate Your Salon Competition


The salon business is like engaging in a battle with other stylists and salon owners like you. Everyday you have to compete with them for resources, skills and clients. Some people come

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Smart Ways to Confront Annoying Clients


Admit it. Clients can be really annoying at times. Sometimes they do things that will make us run to the other direction and put us on our wit’s end. There are also

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Make the Most Out of Your Salon Advertising


Most of the time, salon business advertising usually ends up being done in a rush, more likely treated as a way out whenever a problem arises. It is used as the last

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3 Steps to Having Your Ideal Client


Imagine your ideal client walking into your salon’s door one day. What kind of client do you picture him or her to be? Well, we all wanted to have a customer who

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There is Power in Follow-Ups


You have a bunch of papers that contain information about your previous as well as your prospective clients. What do you do with them? Do you wait for people to make a

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The Secret to Making Customers Stick to Your Loyalty Program


Customer loyalty programs have always been in circulation for ages, so creating one for your business may not entirely be a new idea. In fact, you may already have one for your

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Get More Personal to Generate More Sales


With the dawn of advanced technologies like mobile phones and internet, most people have come to accept that virtual communication is indeed king especially when it comes to business. As a matter

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3 Traits Clients Are Looking for in A Stylist


What do customers really want when looking for a stylist or a salon? Perhaps, you’ve heard this question hundreds of times before, but do you really know the answer? The customers have

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EFFECTIVE ONLINE MARKETING STRATEGIES FOR SALONS


How much do you know about online marketing? Is it just about having your own website? Here’s a sad truth: A lot of salon owners are getting it wrong when it comes

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The Boomerang Effect: Get Return Clients


For you, which is more important… 1.Getting new customers 2.Getting return clients? If you are a business, then you have customers (hopefully). The real difference between businesses is that some people have

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The Top 4 Biggest Marketing Mistakes, You’re Probably Making As a Stylist


Wouldn’t it be deliciously wonderful if we all had access to a special vending machine where all you would need to do is slip in a few bucks and *POOF* out pops

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The Stylist Dilemma: Be More Productive OR Get More Clients


Getting more clients, growing your business, and yes, making more money are things we wouldn’t mind happening to our stylists careers, right? While we may be truly passionate about doing our job,

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How Stylists can tell if a marketing campaign is profitable


Over the last couple of weeks we have been talking about preparation and ways to ensure success within your career as a stylists. As a stylists myself, I can honestly say that

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Is your Stylist Business Recession Proof?


Recession Proof… What does that even mean?    Investopedia.com says it’s a term used to describe an asset, company, industry or other entity that is believed to be economically resistant to the outcomes of

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The Stylists 3 Smart Steps to Growing Your Business


What types of marketing strategies can you use to grow your business? We bet, most of you can come up with at least 10. Others can even recite the ABCs of Marketing.

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The Lead Stylists Marketing Survey Results are In!


We recently held a global survey to know more about what stylists want in their careers. This was done to help us get an insider view of what truly goes on in this industry. It’s also a great way for us to know what information needs to be provided to our members. What exactly do you want?

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2012 Industry Trends Report


Did you know that the nail art industry is one of only a few industries that not only survived, but actually thrived during the economic collapse of 2007? Economists, stylists, and educators wondered how it was possible for the state of the economy worldwide to sustain a $65 Billion industry when people supposedly do not have any

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